LMCC17 Content Strategy Presentation
Don’t Interrupt, Attract! How Content Marketing + a Content Strategy Can Be the Powerful ‘Hidden Engine’ of the Marketing Cycle In addition to the planning hats, social media managing, website work, and my new Board role, I was thrilled to be presenting at LMCC17 (Library Marketing and Communications Conference 2017) in the Dallas, TX area. […]
Easy Ways for Your Library to Get Started With Video
5 Easy Ways For Your Library To Get Started With Videos for Marketing – TODAY! So, I’ve told you that video is booming. It’s proving to be a fantastic tool for marketing, for nearly any type of organization, and that includes nonprofits like libraries. I mentioned the stats, the research and that Google LOVES videos. […]
Video Marketing Big Deal
Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]
Core 4: How to set up for content marketing success
The Core 4: The Essentials You Need to Set Up for Successful Library Content Marketing Think of this as a bit of Content Marketing 101 – or maybe given the other content marketing posts I’ve written, this is 201, or for some of you advanced library marketers, take a little mid-term break?! There are a […]
Is Your Library’s Marketing Plan Stuck?
I think I know why your marketing and content planning may not be working the way it should. Why planning feels like a drag and a drain. I think maybe you’re stuck. I know there are lots of reasons that you may feel frustrated with planning out content, activities, materials and efforts for your library’s […]
Libraries and Back to School Time
It’s Time to Head Back to School – the Library Missed You! I know, I know, summer reading just barely ended and you’ve been working on/in your library all summer anyway. But fewer hot, humid sticky days, the return of football on my TV and endless flyers, coupons and emails for notebooks, pens and folders […]
Very Successful Library Marketing + Communications Conference
I’m so proud to have been on planning team for the 2015 LMCC (Library Marketing + Communications Conference) It was a busy end of summer fall! Client projects, websites in development, working on creating courses, starting some marketing coaching, and doing my bit to prepare for the exciting Library Marketing and Communications Conference, in the […]
Presentation on Content Marketing at Library Communications Conference
‘What is Content Marketing + Why Aren’t You Using it?!’ – a presentation at the 2014 Library Communications Conference I presented again at the Library Communications Conference, held this year in Marlton, NJ. (This is the former ALCOP conference) I love this conference because of how important I feel marketing and communications skills are for […]
Adding New Marketing Skills to My Toolbox
I Hope I Never Stop Learning or Adding New Skills I’ve loved the reception I received at, and after, the ALCOP conference on my strategic marketing approach for libraries. I’m pivoting my business to do more strategic marketing speaking, training and consulting work. I’m adding new marketing ideas and tools to my existing skill set. […]