LMCC17 Presentations on Marketing
Will I See YOU At LMCC17 In November?!
Excited To Be Speaking on Marketing During Two Sessions at LMCC17 (Library Marketing and Communications Conference) This Fall
I was already going to be at the Library Marketing and Communications Conference in the Dallas area in mid November because of my extensive planning roles with the conference, but I was excited when asked to join a panel that already had some great names. And of course, I eagerly said ‘yes’, to fill in a session slot that opened unexpectedly. (not every speaker who we accept is always able to finalize funding and approval to attend – bummer for them, and our planning team, opportunity for me!)
Already hard at work adapting a popular talk on content marketing for libraries to update for 2017 and fit the needs of this year’s LMCC audience. Definitely check back to this post for slides, bonus handouts, and more. Plus, I’m thrilled to be joining some esteemed library marketing peers [Nancy Dowd, Kathy Dempsey, and Patrick Zinn] for what will be an “AMA” (Ask Me Anything) style panel on the Friday afternoon of LMCC17. Come ask all the burning marketing cycle questions you’ve been dying to ask someone!
My content strategy + content marketing session is Friday, Nov. 17th at 1:30pm CT:
Don’t Interrupt, Attract! How Content Marketing Is the “Hidden Engine” of the Marketing Cycle
You’ve got your social media accounts, maybe a blog, some videos, and of course all the in-library marketing materials. You have content. But do you have a content marketing strategy? Let’s talk about the new paths of communications and how libraries can take advantage of content marketing. Have you made the shift from old-school “interruption marketing” to the new strategies of attract, engage, and listen? Let’s make sure you avoid common mistakes of content marketing! We’ll take the tactics you’re already using that are part of the content marketing cycle, and make them the “hidden engine” powering your library’s marketing cycle.
As of late September, we’re nearing another sold out conference – we have <40 seats left, still time to grab one!