More Than 10 Instagram Marketing Experts That Libraries Can Learn From
How Would You Like to Learn Instagram Marketing from the Experts? First – a few Insta-facts for 2018. (In case you need to convince your boss that your library needs an Instagram account) Instagram has more than 800 million monthly active users. That’s double the active users of Twitter. 7 out of 10 hashtags used […]
Quick Visual Design Tips Anyone Can Use
Visual Design Tips Any Library Pro Can Use – No Graphic Design Experience Needed I’ve written about design tips before, and have two articles out in library marketing and/or info pro publications on infographics, AND you know I’m doing a webinar on infographics tools on March 8, 2018 – right? [Sign up now!] So it’s […]
Content Curation Should Be Part of Library Marketing
Libraries Are Content Curation Experts and Curation Should Be Part of Your Marketing Efforts Do you remember the art of the mix tape, or mix CD? Did you carefully study your music collection to find just the right song to express your feelings to a new crush? Did you sit by the radio, waiting to […]
LMCC17 Content Strategy Presentation
Don’t Interrupt, Attract! How Content Marketing + a Content Strategy Can Be the Powerful ‘Hidden Engine’ of the Marketing Cycle In addition to the planning hats, social media managing, website work, and my new Board role, I was thrilled to be presenting at LMCC17 (Library Marketing and Communications Conference 2017) in the Dallas, TX area. […]
LMCC17 Presentations on Marketing
Will I See YOU At LMCC17 In November?! Excited To Be Speaking on Marketing During Two Sessions at LMCC17 (Library Marketing and Communications Conference) This Fall I was already going to be at the Library Marketing and Communications Conference in the Dallas area in mid November because of my extensive planning roles with the conference, […]
Libraries and Banned Books Week -Thoughts + Ideas
Standing Up for the Right to Read – Celebrating Banned Books Week Banning Books? That doesn’t still happen, does it? Oh yes it does! Amazing that library professionals still need to bring attention to this after more than 30 years of Banned Books Weeks. And we need to bring attention to the freedom to read […]
Libraries and Back to School Time
It’s Time to Head Back to School – the Library Missed You! I know, I know, summer reading just barely ended and you’ve been working on/in your library all summer anyway. But fewer hot, humid sticky days, the return of football on my TV and endless flyers, coupons and emails for notebooks, pens and folders […]
My Summer Reading
What’s on My (Belated) Summer Reading List? So it’s late August and I’m only now really diving into some fun summer reading. Why so late? Because I’ve been writing, working, going to conferences, planning conferences, hosting family visits … and because FINALLY, it’s vacation time! With online nicknames like the BookWorm and The InfoHound, plus […]
June’s Marketing Reading Roundup
Best of What I Read On Marketing in June My email service announced a new tool to make it easier to curate the great stuff you read online and easily share it with your email list. The timing of its launch was perfect because I had just asked my email readers if they were interested […]
Stretch Yourself in Content Marketing Challenge
Am I walking my talk on content marketing or do I need to stretch it further? (is “walk my talk” even a legit phrase?! Well, it’s MINE now!) UPDATE: Time to Stretch Again! Another Stretch Yourself Content Marketing Challenge I found the Stretch Yourself Content Challenge so useful in 2016 that I’ve done several other […]